I'm looking forward to a brainstorming session with one of my friends/business associates later today. Both sides of my brain love brainstorming: the Right Side - because it's so darn good at it, and the Left Side - because it's so darn lousy at it!
Seriously, when I brainstorm with other people, I find myself coming up with TERRIFIC ideas - much better ideas for them than I come up with for myself. Why do you think that is?
I think it's the result of several things. First, we don't usually have as much of an emotional investment in other people's writing and business projects, so we don't have fears, biases, and "favorites." Furthermore, the success or failure of those projects seldom has a direct effect on us and our lives--other than having to listen to the other person share the details of their success or failure. Second, the lack of emotional investment allows us to be truly objective: we're viewing the other person's project from outside the box, their box, and have an entirely different perspective. And third, if we trust the person/people with whom we're brainstorming, we're more relaxed during a session than we are when we're sitting alone in a room, banging our heads against the wall, hoping a good idea will get knocked into our thick skulls.
During my last brainstorming session with this buddy, she came up with the sub-title for my series of business books, as well as a tagline for what I do. How's that for benefitting from brainstorming?
What are YOUR thoughts about brainstorming?