Yes, Clueless is a dangerous place to be! That’s why regardless of whether someone is a budding entrepreneur, a new graduate just getting started, or an experienced professional, Linda’s book is a must read! For those who haven’t run a business or managed people, it might save their career or their business. For those who’ve already been at it for a while, it’s a gentle reminder of important concepts and good business practices. Her customer service stories and principles are outstanding illustrations of what to do and not do.
The way Linda writes makes reading her book enjoyable and memorable – which makes it very useful as well. Her examples help make it real for newbies so they don’t have to learn the hard way and gently reminds veteran business managers, as well. Linda’s book really is an arsenal of tools and resources to help managers and their businesses succeed. I can see myself referring back to the book regularly--I’ve been at this a while!
Janel Queen, Director of Career Advancement, School of Business, University of Montana